In efforts to rebrand and redesign its corporate identity, Lufthansa adopted a new logo and corporate design in early 2018. The Lufthansa Experience app for iPad empowers employees to use and present the new designs in meetings, projects, and fairs. The CI visualization includes a range of engaging animations that brings the new Lufthansa CI to life beyond the logo, allowing users to explore the new clothing and interior design of their airplanes.
The Lufthansa app was done in total collaboration with Martin et Karczinski, the developer of the new corporate design. In addition to being on of the Top 5 CI/CD agencies in Germany, they provided highly focused support to help us craft the app down to the smallest detail. The cooperation allowed us not only to bring Lufthansa’s visual redesign to life in beautiful, intuitive ways; it also helped us finish the app under an intense deadline.
We worked under pressure to produce the first version of the app in just 4 weeks. The app is now used proudly throughout the Lufthansa organization and is a testament to the power of collaboration among great partners like Martin et Karczinski and Lufthansa.